A few weeks ago, I was asked to make the TV ad for the new app of Le Journal de Montreal. The new app enables readers to select the news they want to receive in accordance with their interests. Pick 5 categories, 5 bloggers and you’re good to go!
The main challenge of the ad was to show people how quick and easy it is to configure the app. So we’ve model a phone and animate the app on it. The result is really smooth and dynamic.
Agency: TVA Accés
Visual Effetcs: Fabien Fulchiron (Fly Studio)