I was really happy to know that I will work on the new TV ad for Place Laurier. They always go for a colorful and original concept, so we were pretty excited to see the board.
My main involvement was to model and shade all the objects in a 2d style. Though I did some simple animations to help out, one of my colleague animated the majority of it. The transitions between scene were a key part of the ad, and the final result looks awesome!
Director: Carl Gagnon
Visual Effetcs: Fabien Fulchiron (Fly Studio)